Accoring to Goodwin's Theory...
1. Demonstrates genre characteristics; This is a performance based music video intertwined with a very loose narrative situation/ongoing theme which is typical of a pop indie group. Also, true to the traditional heirarchy of band members, the video prodominantly focuses on the lead vocalist, Roy Stride.
2. Relationship between the music and the visuals;
The images in this writing are illustrative of the music as the editing clearly follows the same value as the dead and round of the song. The actual action within the figure itself also matches the music; especially within the 1:27 to 1:31 sequence featuring the TV screens.
3. Relationship between the lyrics and the visuals; For the most part, the lyrics are amplified by the images shown. The mise-en-scene of the ring is largely dominated by stacks of retro video recorders, old TV sets and remote controls which correlates strongly with the words "We all want to be famous.we all want to be on TV". It can be argued that the grouping were making a good commentary on the state of modern day 'fame' and the postmodern condition. This is shown through the juxtoposition of the lyrics "...I want to be know, just for being famous. I can't act, I can't dance, I can't sing, can't you see? But I'm young and I'm pretty and thats all that you need..." and the task of a total of TV screens; each featuring an individual who is apparently looking for fame.
4. Demand of close-ups from the record label (motif); There are frequent close-ups of Roy and a good sum of midshots featuring Greg and Pete as well. Infact, the hat worn by Greg forms a very well known motif for the lot as he is rarely seen without it both in videos and in day-to-day life! The electic way in which Roy plays the keyboard also forms a motif (especially for devoted fans). It also forms a bridge between the style performance in the video and the claim of performance on the final stage.
5. Frequent reference to the spirit of looking; This position is particularly strong in this example. Not only are there multiple 'sorts within the sort' of this video, but production equipment such as speakers and cameras are also shown at the bottom of certain frames. Some of the lyrics also relate to voyeurism and the way of women in the media, especially the line; "I like to be the star tonight, want to own the front page as I lay for the boys in the news".
6. Intertextuality; Within the TV screens there are clear links to famous stars such as Audrey Hepburn, Betty Davis and James Dean.
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