Accoring to Goodwin's Theory...
1. Demonstrates genre characteristics; This is a performance based music video intertwined with a real loose narrative situation/ongoing theme which is distinctive of a pop indie group. Also, true to the traditional heirarchy of band members, the video prodominantly focuses on the lead vocalist, Roy Stride.
2. Relationship between the medicine and the visuals;
The images in this composition are illustrative of the medicine as the editing clearly follows the same rate as the beat and rhythm of the song. The real action inside the figure itself also matches the music; especially inside the 1:27 to 1:31 sequence featuring the TV screens.
3. Relationship between the lyrics and the visuals; For the about part, the lyrics are amplified by the images shown. The mise-en-scene of the border is mostly dominated by stacks of retro video recorders, old TV sets and remote controls which correlates strongly with the words "We all need to be famous.we all need to be on TV". It can be argued that the group were making a good comment on the province of modern day 'fame' and the postmodern condition. This is shown through the juxtoposition of the lyrics "...I wish to be know, just for being famous. I can't act, I can't dance, I can't sing, can't you see? But I'm young and I'm pretty and thats all that you need..." and the project of a total of TV screens; each featuring an individual who is apparently looking for fame.
4. Demand of close-ups from the disk label (motif); There are frequent close-ups of Roy and a serious amount of midshots featuring Greg and Pete as well. Infact, the hat worn by Greg forms a really easily known motif for the lot as he is seldom seen without it both in videos and in day-to-day life! The electic way in which Roy plays the keyboard also forms a motif (especially for devoted fans). It also forms a bridge between the style performance in the television and the title of operation on the last stage.
5. Frequent reference to the feeling of looking; This view is especially hard in this example. Not merely are there multiple 'sorts within the screen' of this video, but production equipment such as speakers and cameras are also shown at the butt of certain frames. Some of the lyrics also refer to voyeurism and the agency of women in the media, especially the line; "I wish to be the star tonight, want to have the face page as I lay for the boys in the news".
6. Intertextuality; Within the TV screens there are clear links to famous stars such as Audrey Hepburn, Betty Davis and James Dean.
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