Pentax is delighted to today announce it is the Official Camera Sponsor of the prestigious Elite Model Look 2011.
Hosted annually by Elite London, Elite Model Look UK is the world`s most prestigious model search, famous for creating names like Cindy Crawford and Gisele Bundchen. 2011 will see the third season of Elite model Look UK, and the Elite scouts will be travelling the distance and largeness of the area look for the stars of the future.
This class the Elite scouts will be armed with the Pentax K-r DSLR and the new Pentax Optio S1 compact camera ready to catch the fashion stars of the next for this year`s contest.
The silken and stylish Pentax Optio S1, available in red, green, chrome and fatal is the ultimate camera choice for fashionistas everywhere. With a sleek mirrored finish and at only 20mm thick, it is the perfect camera to fit into the smallest of handbags and will suit everyone`s tastes and quality of outfit.
For avid photography fans, the mulit award winning Pentax K-r comes encased in a compact, lightweight body and combines simple, user-friendly functions with a broad range of modern features, designed to raise the fun and inflammation of digital SLR photography.
In gain to the black, white and red models, the Pentax K-r now comes in 5 new colors for 2011. Available in yellow, pink, blue, purple and metal chocolate, the new tints match even the most outlandish styles and personalities.
Jonathan Martin, General Manager, PENTAX Imaging Systems, said,"As a style-focused brand, we are always look for new ways to fit the image-savvy consumer. We are proud to be the official camera sponsor of the Elite Model Look 2011 and this activity perfectly reflects the stylish design and fashion credentials of the Pentax K-r and Optio S1 cameras."
Elite London has exclusive scouting rights at the following festivals during 2011:
Hard Rock Calling, Hyde Park, London, 24th - 26th June
Wireless With Barclaycard, Hyde Park, London, 1st - 3rd July
T4 on the Beach, Weston Super Mare, 10th July
For the start time Elite Model Look 2011 will be scouting both girls and boys following the launching of Elite`s men`s board in 2010.
To get out more about Pentax visit: www.pentax.co.uk/photo
For more info on the Elite Model Look 2011, visit: www.elitemodellook.co.uk
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